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Launched in 1988, specializes in ethnic clothing that caters to the contemporary mind. With a unique blend of contemporary ideas and a traditional tinge, It is now a brand to reckon with in the areas of ready-to-wear Ethnic clothing especially salwar kameez dupatta, dress material, Mix n Match Adresses and also the Bec range of western wear. Also, Biba offers new brands like Meena Bindra and ADI Collections. Hand Block printing, hand embroideries and the use of natural and pure fabrics like silks, chiffons, georgettes help it achieve the title of a pure brand. Today it is sold in over 100 retail outlets across 25 cities. They have 35 exclusive stores, over 50 multi brand outlets and close to 20 other retail outlets. They have a presence in all the major malls like Shoppers Stop, Pantaloon, Lifestyle and IndiaBull store. It has also won many awards for its designing excellence. Touching all cultures, all sections and all tastes.
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