Basics Life Offers

Mens Fashion Brand - Basics 029

From a city that is known for its culture, passion, and energy, the land where superstars, music legends, and demigods have come to life, from the city that introduced the madras checks to the world of fashion comes a brand that was born on the streets of Aminjikarai - Chennai-29. Established in 1990, Basics launched itself in the world of casuals and in 19 years Basics has constantly evolved to meet the needs of the truly fashionable.

Today Basics goes back to its roots. Only to be reborn as Basics 029. Inspired by the energy of Chennai and its cosmopolitan culture and as a testament to the city's ever adapting and ever evolving culture. It comes with an attitude that is truly global in its fashion quotient. Basics 029 signifies living every moment. Always in. And Never out.

Life goes on. And fashion doesn't stop for anyone.

Now the metropolis of Chennai will have one more thing to be known for globally.

Genesis-Basics

First impressions. Power meetings. Fancy dining. Negotiations. Confrontations. Proposals. Confessions. Celebrations. There are certain occasions that call for formal wear. Moments where you need to be taken seriously. Designed for the unpretentious, with straight lines and sharp cuts, Genesis is for the man that arrests attention without a noise. Embodying the classic design, with an underlying power, Genesis guarantees all the luck you need to push through the system.

Probase

Designed for the new generation, where everyone is on the fast lane and freestyle is a way of life. Inspired from the art of movement, Probase is for those who are not limited to a specific style. Where rising above obstacles need no hue and cry. It's about being street smart and letting the world know it. High on individualism and energy, Probase merchandise is what you need when you know life is too short to waste over window shopping.